Brent Shortridge has extensive hands-on experience in virtually every aspect of the wine industry, from the cellar to the boardroom. With a biochemistry background and medical school in his sights, Shortridge had no intention of entering the wine business until a summer job at Sonoma's Buena Vista Winery changed his life. After working with legendary winemaker Andre Tchelistcheff, Shortridge knew that wine was his calling and stayed at Buena Vista, first as a chemist, then in exports and finance, eventually becoming the winery's vice president of marketing. After leaving Buena Vista, Shortridge immersed himself in the wine country community as marketing director for the Napa Valley Vintners Association. He has since worked with a number of industry associations, including Zinfandel Advocates and Producers (ZAP), and he currently chairs the international program at the Wine Institute.